LYCRA® dualFX® Technology

Founded in Los Angeles in 2003, NYDJ pioneered the denim category by introducing a revolutionary jean that was both comfortable and figure-flattering. For many women, the perfect pair of jeans simply didn’t exist, so at NYDJ we set out to make them ourselves – jeans that actually fit in all the right places and are truly flattering for women of all ages and all sizes.

We’re a brand created by women for women. That’s why we know women’s curves and aim to fit and flatter with apparel that makes women of all ages and sizes look and feel amazing, confident, and the most beautiful version of themselves. All of our jeans and trousers are designed with NYDJ’s exclusive Lift Tuck® Technology  that flattens the front and shapes women’s curves for a beautiful silhouette. Because we know the right pair of jeans can transform not only how you look, but also how you feel.

In our collections you will always find the latest colours, washes and seasonal styles — all with our exclusive slimming fit. In addition to our famous American premium denim you’ll find innovative fabrics, all with their own unique characteristics. Because NYDJ believes in confidence from head to toe, we also designed an effortlessly chic collection of tops. They are easy, chic styles in the season’s latest trends and flatter all body types.

NYDJ is the number-one women’s denim brand at department stores in the United States* and is available in over 30 countries worldwide.

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*NPD Group Consumer Tracking Survey YE Q2 2018