Less water, better planet, same denim
The production of jeans requires a lot of water. To reduce this consumption, NYDJ more and more uses water-saving technologies. At the moment, over 80% of our collection is made with Water Conscious Denim. This alone already saves millions of litres of water each year.
The production of our Water Conscious Denim jeans collection consumes 50% less water and the items are washed in fully recycled water. We believe that this innovation helps us to use water and focus on fashion in a much more responsible and conscious way. Play your part as well and know what you buy!
